A New France – For Us Youth
Propaganda poster issued the Secrétariat général de la Jeunesse (General Secretariat for Youth), a fascist youth administration created by the French Vichy Regime and modeled after the Hitler Youth. The organization was formed as part of the regime’s broader strategy of a Révolution nationale (National Revolution) that sought to spiritually, structurally and socially reshape France.
The Révolution nationale was promoted under the slogan of “Travail, Famille, Patrie” (Work, Family, Fatherland), a deliberate twist to the republican motto of “Liberté, Égalité, Fraternité” (Liberty, Equality, Fraternity). Many within France at the time had become disillusioned by the liberalism and chaos of the French Third Republic, and its failures which culminated in the humiliating defeat in 1940. Seeking the moral regeneration of France, the Vichy regime rallied its youth against individualism, materialism and decadence, championing a new France of hierarchy, discipline and traditional values.
The youth of France were positioned as both the guardians and inheritors of this new order, a sentiment echoed in the slogan of this poster reading “France Nouvelle, à nous jeunes” (A new France, for us youth), emphasizing communal belonging, generational renewal and national duty.
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Propaganda poster issued the Secrétariat général de la Jeunesse (General Secretariat for Youth), a fascist youth administration created by the French Vichy Regime and modeled after the Hitler Youth. The organization was formed as part of the regime’s broader strategy of a Révolution nationale (National Revolution) that sought to spiritually, structurally and socially reshape France.
The Révolution nationale was promoted under the slogan of “Travail, Famille, Patrie” (Work, Family, Fatherland), a deliberate twist to the republican motto of “Liberté, Égalité, Fraternité” (Liberty, Equality, Fraternity). Many within France at the time had become disillusioned by the liberalism and chaos of the French Third Republic, and its failures which culminated in the humiliating defeat in 1940. Seeking the moral regeneration of France, the Vichy regime rallied its youth against individualism, materialism and decadence, championing a new France of hierarchy, discipline and traditional values.
The youth of France were positioned as both the guardians and inheritors of this new order, a sentiment echoed in the slogan of this poster reading “France Nouvelle, à nous jeunes” (A new France, for us youth), emphasizing communal belonging, generational renewal and national duty.
